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Viralize Team

Viralize will participate at the DMEXCO expo and conference September 12-13 in Cologne, Germany

DMEXCO 2018 is the playground where industry leaders, marketing professionals and digital pioneers will come together from September 12 to 13 in Cologne, Germany. As in past years, Koelnmesse GmbH will be the stomping grounds for 40,000 visitors, over 1,000 exhibitors, and 550 speakers from around the world who will converge to discuss the latest digital trends.

The seminars, debates and expositions outline five major themes of the digital economy driving market value this year:

Media
Discussions covering platforms, channels and touchpoints, publishing, search, social, voice, video, mobile, out-of-home or retail media, eSports, gaming and virtual, augmented or mixed reality

Marketing
Conversations on different types of content, their production and provision. Sub-topics include influencers, brands, agencies, corporate, native, consumers, B2B, direct and personalization.

Technology
Topics include artificial intelligence, data and analytics, media trading and buying, payment, commerce, location-based services, deep learning, blockchain, chatbots and mobile.

Read more on how we are constantly updating our technology and platform in Viralize conforms with Better Ads Standards.

Business
Conversations around business models, entrepreneurship, start-ups and leadership, but also philosophy and ethics in the digitalization of business processes along with politics, emerging markets and cybersecurity.

Future
Relevant trends for the years ahead like transformation and robotics but also technology already in use such as blockchain, smart products and IoT. Topics also include social developments that require new technologies like mobility, smart cities and homes, food and health, new work or sustainability.

Due to the popularity of its seminars in recent years, DMEXCO 2018will be streaming live from two seminar rooms all day long on both days of the conference.

We will be sharing our DMEXCO stories on our Viralize social channels - Facebook, Twitter and Instagram. Feel free to join in on the conversation with the official hashtag #DMEXCO18.

Who’s who at DMEXCO 2018

The DMEXCO 2018 schedule features over 250 hours jammed packed with industry leaders and disruptors exploring hot topics in our digital economy. This year, international speakers make up 48 percent while 33 percent (10% more than in 2017) will be women. Amen.

A few of the speaker highlights include:

Sept 11 - VIP Opening Party at Flora

Nelson Mandela’s grandson Kweku Mandela and United Nations Advisor Claudia Romo Edelman will be discussing their contributions in order to make a difference together.

September 13, 11:40 a.m. - Congress Stage

Michael Krause from Spotify will speak with host Jan Böhmermann about the hype around podcasts and the future of this media format.

Discover all the speakers at DMEXCO 2018.

Get prepared with the complete DMEXCO 2018 Guide.

Search the full list of exhibitors at DMEXCO 2018.

 

Schedule a meeting with Viralize

Join us and the rest of the movers and shakers in discovering top trends and exchanging ideas.

To book an appointment with us please drop us an email at hello@viralize.com.

See you at DMEXCO 2018!

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