We have witnessed an explosive growth in mobile device usage and video ad spending over the past few years as smartphones and mobile web access has become fundamental in our daily life. Developing a technology that meets the needs of our Advertisers and Publishers while matching the reality of the consumer and the needs of the marketing industry has become essential.
Here at Viralize we have been carefully following these movements, and in response, our team has created a video player technology that appeals to the need for inline, mobile autoplay functionality without interrupting the reader with user-initiated video play or full-screen video player take-over on mobile web.
Viralize InText, OutStream and Display formats are now fully equipped to provide autoplay video advertising solutions for mobile web.
Experience the flexibility of Viralize autoplay video ads for mobile web:
Major players such as Facebook and Twitter have recently made big pushes towards in-app video autoplay. During autoplay testing, Twitter said users were 2.5 times more likely to prefer autoplay videos over other viewing methods, while brands saw a 7-time increase in completions of promoted video views.
Viralize now offers a solution for web advertisers and publishers who want to expand their video possibilities beyond mobile apps, without limitations, throughout the entire mobile web.
We have resolved the problem of device imposed viewing limitations by creating a proprietary solution that plays video inline, and on all iOS and Android enabled mobile devices, allowing video ads to function on mobile exactly the same way they do on desktop. This is huge.
Advertisers will now see a noticeable increase in mobile video inventory, while Publishers will gain exciting new opportunities to monetize their mobile web traffic. The new mobile player is 100% VAST compliant and ensures full compatibility and integration with the main RTB exchanges and Programmatic inventory. Our commitment to transparency means that we have ensured that our player fully supports Viewability measurements and tracking, even on mobile.