London, UK, June 14, 2015: Viralize, the leading Italian video technology platform for Advertisers, Publishers, and Creators, has announced that Michael James has joined as its UK Managing Director. James will be responsible for spearheading the company’s business development in the market introducing its in-text, outstream and video player for desktop and mobile web. “Viralize has created an impressive open platform which offers some compelling formats and exclusive inventory and I’m excited to be introducing them to the UK market” James brings extensive European experience with stints at Adconion, Impact Radius and most recently, Accordant Media.
“Mike’s track-record in launching and scaling businesses in the UK is impressive and we’re looking forward to his replicating this success with Viralize” said CEO and Co-Founder, Marco Paolieri. “Advertisers are increasingly looking for innovative, impactful formats combined with industry-leading viewability and Viralize is well-positioned to provide these direct and programmatically”.
The company recently announced the launch of its patent-pending, video technology that supports inline auto-play on mobile web. This resolves the problem of device-imposed viewing limitations or full- screen native player take-over by creating a proprietary player that delivers autoplay video inline and on all iOS and Android devices. With this innovation, video ads can now function on mobile in exactly the same way they do on desktop.