INFORMATION PURSUANT TO ART. 13 of Regulation (EU) 2016/679 (“GDPR”)

CONTROLLER:
The Controller is VIRALIZE SRL, via Di Santo Spirito 14 – 50125 Firenze – P.Iva 06355790483 – Email privacy@viralize.com – PEC pec@viralize.com

VIRALIZE SRL is a company that operates in the digital advertising sector, collaborating with advertisers and third parties for the delivery of relevant advertising messages for those who surf the Internet, through a Video Advertising platform

Our Partners are advertisers and agencies ("Advertisers"), media owners ("Publishers") and other companies in the Digital Advertising chain.

Pursuant to art. 13 of EU Reg. 679/2016 ("GDPR"), we wish to inform you that the processing of your personal data will be based on principles of fairness, lawfulness and transparency, and protecting your privacy and your rights and in compliance with the current legislation on security and protection of personal data.

In particular, we inform you of the following:

a. Type of data processed ("User Data")
When you visit the Site of a Publisher, Partner of us, the data we collect is the timestamp (date and time) of access, IP address, User Agent, the URL of the sites you have accessed, the navigation data represented by cookies of third parties to which you have previously given your consent and which may contain information on search categories carried out by you based on your interests.
In turn, we use cookies, including profiling cookies, which also contain potential references to your interests, based on the sites visited, and, in some cases, belonging to a specific demographic cluster (man / woman, age). For more detailed information on the cookies used, please refer to our Cookie Policy, reported at the bottom of this Information.

b. Legal basis and purposes of the processing 
The purposes of the processing are as follows:

1) Marketing of the products and services of our Partner third-party companies, in order to present advertisements and commercial offers that meet your preferences as much as possible;
2) Profiling for carrying out the marketing activity referred to in point a) above, to provide information on the delivery of advertising campaigns in line with the preferences you expressed during navigation and to limit the number of your views of the same element during a predefined time interval (so-called capping);
3) combination and enrichment of the data acquired with our cookies, in order to improve the profiling referred to in point b) above and to carry out the marketing activity referred to in point a) above.

The legal basis of the processing referred to in points 1), 2) and 3) above is your consent that you can express through the Consent Management Platform (s) ("CMP") of our Publisher partners.

c.  Processing methods
The data will be processed using electronic tools suitable for guaranteeing security, in relation to the purposes for which they were collected, as well as to avoid unauthorized access by third parties and, in any case, in compliance with the provisions of national and European legislation. 
In no case, we use the data collected by us or by other third parties, to determine your personal identity and all data is processed anonymously.

d. Nature of the provision
The provision of data is optional and linked to your consent expressed through the Consent Management Platform (s) ("CMP") of our Publisher partners (as regards the data we collect directly) or expressed through the methods of acquiring consent adopted by third parties who have collected them as independent owners and with a suitable legal basis to transfer them to us. In case of lack of consent, we will not be able to optimize the advertising services addressed to you on the basis of the information acquired by us through our cookies. In any case, if you do not wish to be tracked by our systems, you can click on the following opt-out link.

e. Subjects of data processing and communication
The data are processed only with electronic tools, in a totally automated way and, for the most part, without human intermediation. Therefore, our employees and collaborators will never access the content of your personal data obtained through cookies. Some of our employees and collaborators, appointed by us as authorized personnel and / or data processors and / or system administrators, may carry out maintenance operations on the computer systems that host the data, without ever being able to access their actual content.

f. Dissemination of data
The Controller will not carry out dissemination activities of your personal data.

g. Transfers of personal data to third countries or international organizations
Given that some of the suppliers used by the Controller, as well as the IT systems used by the same, in the treatments indicated in point a. of this information, are located or hold servers in countries outside the European Economic Area (EEA), the Controller has entered into a contract ("DPA") with these suppliers ("Suppliers") which governs the transfer of personal data including of the standard contractual clauses approved by the Commission of the European Union, or making use of the legal basis provided for by art. 46, paragraph 2) and paragraph 3) and of the EU Reg.
On the basis of these contracts, the Suppliers are appointed as Data Processors, pursuant to art. 28 of the Privacy Regulation. You can obtain information about the guarantees for the transfer of data by writing an email to the e-mail address indicated in point h.

h. Your rights
Finally, we inform you of the possibility of exercising at any time the rights that are recognized by the law, which are reported below:
● access the data provided;
● obtain the correction of the data provided, their cancellation, transformation into anonymous form, the blocking of data processed in violation of the law or the limitation of the processing of data concerning you;
● oppose data processing;
● withdraw your consent;
● obtain the portability of your data;
● obtain confirmation of the existence or otherwise of the same data, know its content and origin, verify its accuracy or request its integration or updating, know the purposes and methods of processing, the logic applied in case of treatment carried out with the aid of electronic tools, the identification details of the owner, of the managers, of the persons in charge and of the DPO, if it were a designated day;
● propose a complaint to the supervisory authority (Privacy Guarantor);
● oppose an automated decision-making process relating to natural persons, including profiling;
● obtain, without undue delay, the communication of a violation of your personal data.

Requests should be addressed:
- via e-mail: privacy@viralize.com
- or via mail: via Di Santo Spirito 14 – 50125 Firenze

i. Period of data storage
The data will be kept only for the time necessary to achieve the purpose for which they were collected. Specifically, please refer to our Cookie Policy, reported at the bottom of this Information for the specific cookie retention periods.
However, it is understood that if there is finally revocation of the consent of the interested party and / or in the event that, for any reason, the retention of personal data of the same is not further justified on the basis of evaluations carried out that take into account the principles of necessity , proportionality, adequacy and relevance of the processing, the Data Controller will in any case proceed without delay to the cancellation or anonymization of the data.
For more information on the principles underlying the aforementioned conservation choices, the Data Controller may be contacted in the manner referred to in paragraph h above.

l. Data Protection Officer (DPO) 
Our Data Protection Officer is INVETTA LEGAL S.R.L.S., via Cattaneo, 2 – 21100 Varese (VA) – Certified E-Mail invetta.legal@legalmail.it, in person of Francesco Cerra EMAIL francesco.cerra@invetta.com 

COOKIE POLICY

With this document, pursuant to art. 13 and 122 of the Privacy Code, as well as on the basis of the General Provision of the Privacy Authority of 8 May 2014 and the GDPR (Article 95, in particular), the Data Controller provides you with the following information relating to the cookies used on the Site.

What are cookies
A "cookie" is a small text file created on the user's computer when he accesses a particular site, with the purpose of storing and transporting information. Cookies are sent from a web server (which is the computer on which the visited website is running) to the user's browser (Internet Explorer, Mozilla Firefox, Google Chrome, Opera, etc.) and stored on the user's computer. last; they are then sent back to the website at the time of subsequent visits.
During navigation, the user may also receive cookies from different sites on his terminal (so-called "third party" cookies), set directly by the managers of said websites and used for the purposes and in the manner defined by them.

Categories of Cookies

1. Technical Cookies
These are cookies used to browse or to provide any service requested by the User.

2. Technical Cookies of Third-Parties 
During navigation, the User may also receive cookies from different sites or web servers on his terminal (so-called "third-party" cookies): this happens because the site may contain elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, these cookies are set directly by website managers or servers other than the Site. If the User decides not to grant authorization for the use of third-party cookies, only the functions of the Site can be used, that do not require such cookies.

3. Profiling Cookies 
These are cookies used to track the User's navigation on the network and create profiles on his interests, habits, choices, etc. With these cookies, advertising messages can be sent to the User's terminal in line with the preferences already expressed by the same user while browsing online.

Types of cookies used in this Site

Cookie vr_uid
Category Technical Cookies
Description Unique identifier of the user
Expiry 2 years
Out-out link https://viralize.com/opt-out/
Cookie u-imp-daily
Category Marketing and Profiling Cookies
Description It identifies the number of ad impressions per day
Expiry 2 years
Out-out link https://viralize.com/opt-out/
Cookie u-imp-weekly
Category Marketing and Profiling Cookies
Description It identifies the number of ad impressions per week
Expiry 2 years
Out-out link https://viralize.com/opt-out/

Cookie u-imp-global
Category Marketing and Profiling Cookies
Description It identifies the number of impressions referring to the entire period of delivery of the single advertisement
Expiry 2 years
Out-out link https://viralize.com/opt-out/

 

Cookie u-profile
Category Marketing and Profiling Cookies
Description  It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group).
Expiry 2 years
Out-out link https://viralize.com/opt-out/

 

Cookie u-segment
Category Marketing and Profiling Cookies
Description It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group).
Expiry 2 years
Out-out link https://viralize.com/opt-out/
Cookie u-dnt 
Category Marketing and Profiling Cookies
Description IIt indicates, if present, that the user has requested not to be tracked by Viralize systems through the opt-out
Expiry 2 years
Out-out link https://viralize.com/opt-out/

Provision of data
Except for technical cookies strictly necessary for normal navigation, as well as for Google analytical cookies in relation to which you can find more information at the link https://support.google.com/analytics/topic/2919631?hl=it&ref_topic=1008008 , the provision of data is left to your will, if you decide to browse the Site after having read the brief information contained in the appropriate banner and to use the services of third parties that involve the installation of cookies.

You can therefore avoid the installation of cookies by keeping the banner (thus refraining from closing it by clicking on the "Accept and Close" button), as well as through the special functions available on your browser.

Disabling cookies
In addition to what is indicated in this document, you can manage your cookie preferences directly within your browser and prevent - for example - third parties from installing them. Through the browser preferences it is also possible to delete the cookies installed in the past, including the cookie in which the consent to the installation of cookies by the Site is eventually saved. It is important to note that by disabling all cookies, the operation of the Site may be compromise. In any case, if you do not wish to be tracked by our systems, you can click on the following opt-out link also shown in the table above.

Data transfer abroad
The Site may share some of the data collected with services located outside the EEA.

Settings management
Each browser has different procedures for managing settings. You can get specific instructions through the links below.

Internet Explorer: https://windows.microsoft.com/it-it/windows7/block-enable-or-allow-cookies
Google Chrome: https://support.google.com/chrome/answer/95647?hl=it-IT&p=cpn_cookies
Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie
Apple Safari: https://www.apple.com/legal/privacy/it/cookies/

For information on the cookies stored on your terminal and to disable them individually, please refer to the link: https://www.youronlinechoices.com/it/le-tue-scelte

Data Controller
The Controller is VIRALIZE SRL, via Di Santo Spirito 14 – 50125 Firenze – P.Iva 06355790483 – Email privacy@viralize.com – Certified E-mail pec@viralize.com

Data Protection Officer (DPO) 
Our Data Protection Officer is  INVETTA LEGAL S.R.L.S., via Cattaneo, 2 – 21100 Varese (VA) – Certified E-mail invetta.legal@legalmail.it, in person of  Francesco Cerra EMAIL francesco.cerra@invetta.com 

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