Renaissance attitude
in a digital world Taking your video strategy
into the next millenium


What we do

At Viralize, our goal is to deliver enhanced video experiences for users by uniting Publishers, Content Creators and Brands. Our powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.

Viralize joined the Vetrya Group! Vetrya is an Italian company quoted on the Italian Stock Exchange and a well-known leader that works in the digital services, media, mobile, advertising, entertainment, telco and artificial intelligence.

Headquartered in Italy with offices around the world, we are a young, dynamic and multicultural team committed to raising the bar and bringing cutting-edge technology and solutions to the market. Always pushing to release superior products and tailored services for our clients, Viralize is the go-to partner for building your video strategy.


Viralize was founded by Marco Paolieri, Maurizio Sambati and Ugo Vespier in 2013, in collaboration with the startup studio Nana Bianca.


Subscribed to our platform and delivering ads and content through our units.

Unit Requests

Served monthly by our infrastructure, one of the largest in Europe.


Headquartered in Florence (Italy), Viralize has additional offices in London, Milan, Orvieto and Madrid.


fluid ecosystem that distributes content and generates revenue through our high-tech platform.


sense of what’s next. We’ve got a nose for the next big thing and the know-how to apply it quickly.


new ideas. We've got a lot of them. Pushing boundaries and applying the latest technology is at our core.


work methods. We’re fast, futuristic and flexible.


is in our DNA. We are always adapting and staying ahead of the curve in the ever-changing online world.


design makes it easy to integrate and improve metrics. We want to boost your return, not waste time trying to understand the nuts and bolts.


attitude. We are hungry for the new, the unknown. We are a passionate group who loves a challenge...and always provides an answer.


mindset and solutions with the numbers to back up our talk.

Leadership and Team

Luca Tomassini

Luca Tomassini

President & CEO

Marco Paolieri, PhD

Marco Paolieri, PhD

Co-Founder, CEO

Maurizio Sambati

Maurizio Sambati

Co-Founder, CTO

Ugo Vespier, PhD

Ugo Vespier, PhD

Co-Founder, CPO

Stefano Premoli

Stefano Premoli

Commercial Director, Italy

Massimiliano Taglialegne

Massimiliano Taglialegne

Head of Operations

Francesco Fuiano

Francesco Fuiano

Chief Partnership and Strategy Officer

Bradley Fay

Bradley Fay

Head of Publishers, International

Germán Luis Buceta

Germán Luis Buceta

Sales Director, Spain

Daniel Ahiakpor

Daniel Ahiakpor

Commercial Director, Americas


Viale Spartaco Lavagnini, 7, 50129 Florence


WeWork Chancery Lane 14 Grays Inn Road, London WC1X 8HN


WeWork - Paseo de la Castellana, 77 - 28046 Madrid


Via Abbadesse, 20, 20124 Milan


Via dell'Innovazione, 1, 05018 Orvieto TR

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