What is DMEXCO DMEXCO – the Digital Marketing Exposition and Conference – is THE event not to be missed if you work in digital. DMEXCO 2016 will take place in Cologne (Germany) at Koelnmesse on September 14 and 15. DMEXCO took place for the first time in 2009, in Germany. It … Read more
Here at Viralize we are extremely excited to announce the release of the new platform for publishers! The new platform offers enhanced usability and better analytics. What has changed? Our publishers can log in on and find out how they can now better monitor their inventory performance with a range … Read more
We have witnessed an explosive growth in mobile device usage and video ad spending over the past few years as smartphones and mobile web access has become fundamental in our daily life.
Video advertising can be a profitable way to increase your revenue when compared to classic banner and static advertisements. Video is more engaging and, more importantly, can be used in addition to classic ad types.
Native is a heavily discussed, and popular advertising format. It is also one of the most appealing ad formats available to advertisers and publishers, as it keeps an easy equilibrium and transition between site and advertising content.
Native is a frequent a topic of discussion for marketers and journalists, and remains one of the most popular advertising formats available.